By next five years, the idea of "sober curious" is poised to evolve our collective perception on consumption. This isn't about complete avoidance; it's about purposefully choosing to explore our connection with alcohol. People are embracing the benefits of present-moment focus, and that includes a reflection on how we engage. This movement is dr

In 2025, the sober curious/sober lifestyle/alcohol-free movement has fully blossomed into a cultural phenomenon. Gone are the days of feeling like an outlier for choosing to abstain from alcohol; instead, it's becoming increasingly normalized/accepted/commonplace. From vibrant sober bars and restaurants to innovative mocktails/non-alcoholic beverag